Learn the three strategies for successful farm marketing. This workshop has a focus on agritourism, but applies to any farm. Watch this free webinar recording, hosted by the International Workshop on Agritourism.
Myrna Greenfield co-presented this workshop on March 29, 2023 with two inspiring agritourism farmers who shared the marketing tactics they use to achieve their goals. Greenfield is a farm marketing consultant and the author of Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales (Savvy Press, 2022).
Ellen Parlee is the co-owner of Parlee Farms in Tyngsboro, Massachusetts, which offers pick-your-own fruit and flowers, along with a farmstand, bakery, ice cream stand, animal petting area, and a food trailer.
Ryan Wilson is the co-owner of DeMeritt Hill Farm in Lee, New Hampshire, which offers pick-your-own apples/peaches/blueberries/Xmas trees, hayrides, school tours, special events, Cross Country running, and hiking trails and has a full commercial kitchen. The farm plays host to Torey Roderick Performance Horses and every October, the world-famous Haunted Overload.