Book contents

DIG IN

Welcome, Farmer!

Farm sizes used in this book

How to use this book

KNOW, PLAN, DO, MEASURE

My love affair with farms

KNOW

What you’ll find in KNOW

What is marketing, anyway?

The Six Ps of farm marketing

Know your market

Know your customers

Know your peers/competitor

PLAN

What you’ll find in PLAN

Create a speed marketing plan

Create a small farm marketing plan

Create a comprehensive marketing plan

Create a marketing implementation plan

DO

What you’ll find in DO

Build a strong brand

Sell the sizzle

Build customer loyalty

Increase sales

Find new direct customers

Find and keep wholesale customers

Grow your website

Grow your social media

Get found online

MEASURE

What you’ll find in MEASURE

Is your marketing working

Measurement principles for all size farms

Measuring sales and display tactics

Measuring your Google Business Profile

Measuring print materials

Measuring traditional advertising

Measuring email

Measuring the effectiveness of your website

Measuring free and paid online marketing

HARVEST

Farewell, Farmer!