Marketing Book Offers Post-Pandemic Advice to Farmers

(BOSTON, MA – December 1, 2022) The COVID-19 pandemic created unprecedented opportunities and challenges for farmers who provide products, services or experiences direct to consumers, according to Myrna Greenfield, author of a new book on farm marketing.

“Farmers who were able to adapt to the changing marketing conditions have stayed viable and even grown during the past few years,” Greenfield says. “Given continued uncertainties, they need to make smart use of the time, money, and resources they spend on marketing going forward.”

Her book, Marketing Your Farm: A practical guide to attracting loyal customers and increasing sales (Savvy Press, October 2022), shows farmers how to apply marketing principles to their specific situation.  “It tells you what to do, how to do it, and how to measure if it’s working,” Greenfield says.

Greenfield has taught workshops and provided services to more than one thousand farmers since she hatched Good Egg Marketing, her Boston-based consulting practice, in 2010.

“The best tactics for each farm depend on its size, goals, years of operation, target customers, market conditions, and available resources,” Greenfield states. “A beginning farmer running a CSA on a quarter-acre plot needs different tactics than an established, multigeneration family farm.”

Previous books on farm marketing have primarily focused on new and beginning farmers. While Marketing Your Farm does offer advice for microfarms, many of the book’s advanced marketing tactics are designed to help small and mid-size farmers become more profitable.

“Marketing Your Farm is a timely, easy-to-read guide. I think it will be very helpful for farmers,” says Lisa Chase, Natural Resources Specialist at University of Vermont and Director of the Vermont Tourism Research Center. “This is just what we need to declutter and demystify the morass of farm marketing advice out there.”

Marketing Your Farm is available in print and ebook formats at Amazon.com. The ebook reached #1 Amazon Bestseller status in the Sustainable Agriculture category on the day it launched. For more information, visit marketingyourfarm.com.