© 2022 All rights reserved
Good Edd Marketing
Welcome, Farmer!
Farm sizes used in this book
How to use this book
KNOW, PLAN, DO, MEASURE
My love affair with farms
What you’ll find in KNOW
What is marketing, anyway?
The Six Ps of farm marketing
Know your market
Know your customers
Know your peers/competitor
What you’ll find in PLAN
Create a speed marketing plan
Create a small farm marketing plan
Create a comprehensive marketing plan
Create a marketing implementation plan
What you’ll find in DO
Build a strong brand
Sell the sizzle
Build customer loyalty
Increase sales
Find new direct customers
Find and keep wholesale customers
Grow your website
Grow your social media
Get found online
What you’ll find in MEASURE
Is your marketing working
Measurement principles for all size farms
Measuring sales and display tactics
Measuring your Google Business Profile
Measuring print materials
Measuring traditional advertising
Measuring email
Measuring the effectiveness of your website
Measuring free and paid online marketing
Farewell, Farmer!
© 2022 All rights reserved
Good Edd Marketing